Hello! We are April Studio. A creative and strategic studio with a focus on branding, service design and marketing communication. All in all, we want brands to flourish and find clarity and coherence.
We provide a variety of building blocks to overcome brand and marketing challenges. Understanding the target audience, building distinct insights and clear design drivers are the keys in building a credible brand and compelling services. We use design methods to turn problems into solutions and cohesive brands. Our clients range from public institutions, small start-ups and well-established brands.
Our work
Gold&Green
New Product Concepts. Branding. We took part in building a more sustainable future with innovative plant-based food, in a pioneering company. The work included innovating and building concepts new products, sharpening the branding and marketing communication, future analysis and a whole lot more!
Kela / Social Insurance Institution
Service design. Design education. Using service design methods, we built the ongoing strategy for Kela. The work consisted of having several internal workshops, conducting multiple interviews and a thorough analysis and finally an action pack to execute the strategy.
Ateneum
Communication concept. Taiteilijatakki-campaign. Ateneum avasi kokoelmanäyttelynsä uudelleen. Ateneum Taiteilijatakki –kilpailu kutsui neljä taiteilijaa tekemään oman tulkintansa suosikkiteoksestaan. Taiteilijatakit valmistettiin yhteistyössä Samujin kanssa.
Ateneum Art Museum opened the permanent exhibition after renovation. The contest, Ateneum Painter’s Coat, invited four diverse artists to make their own interpretation of their favourite painting within the collection. The coat was produced in co-operation with Samuji. // with Armi Creatives
Orton
Brand development for Orton. Orton is a private healthcare provider specialised in orthopedics, arthroplasty surgery, pain management and therapeutic services. We clarified their brand, and developed a long-lasting brand identity. // with Armi Creatives
HTC Helsinki
Brand renewal. HTC Helsinki is Finland´s first High Tech Center, built 2001. It is beautifully located in Ruoholahti. The building offers premises and services for high technology companies. We developed their brand, visual identity and communication in both in BtoB and BtoC contexts. // with Armi Creatives
Vallox
Communication concept. Branding. The objective was to strengthen Vallox brand improving the awareness, acceptance and brands recognition as a quality ventilation provider. // with Sold Oy, Armi Creatives
“Empathy requires knowing that you know nothing.”
Leslie Jamison
Our services
1.
Concepting
To build a successful brand or a product we help you to understand and meet customer needs, and developing clear and compelling concepts speaks to this reality.
We ideate, test and build clear concepts, both for product development and for marketing purposes.
Product concepts / Trend analysis / Marketing concepts / Marketing strategies / Packaging design /
2.
Branding
Branding – the stuff that we’re done most of our lives. We help in building a solid brand experience. We can start developing the brand strategy by focusing on these components: brand definition, brand values, brand promise, brand identity, brand differentiation, the market position and brand messaging.
A purposeful brand provides people true value and reasons to engage with. We help you building your brand crystal clear and create the marketing strategy to support your brand communication.
Branding / Marketing Communication / Creative Planning /
Service Design/ Trend Analysis /
3.
Service Design
We speak for empathic design methods. Or service design, you name it. All in all, we think that empathy has a key role in problem-solving and in building brands and actions that have a solid reasoning. Human-centric design merges the gap between the company and the customer.
Empathic design is a low-cost method to identify people’s (customer, employee..) dreams, values and needs, the things that affect their behaviour. Human-centric approach provides insights to create stronger brands, campaigns and services.
Service design methods / Education / Observation / Interviews / Workshops /
4.
Design Audit
An effective brand needs cohesion. We provide design audit to analyse the existing brand elements. Design audit studies how the company or the brand is represented out there.
Our design audit shows you how all your visual elements and core messages are seen in the real circumstances, in touch points, in media, through third party actions, and also preferably next to your competitors. Design audit is a bit like psychotherapy for your business.
Analysis of Product, Brand and Messages / Market trends / Competition
